Fake Ozempic Olympic Sponsorship Billboard Raises Questions for Future Inglewood Olympic Venue

A provocative billboard that briefly appeared along the 101 Freeway in Echo Park this week falsely claiming that Ozempic, the popular diabetes medication now widely used for weight loss, is an official sponsor of the 2028 Olympics has raised questions about Olympic sponsorships and their potential impact on communities like Inglewood that will host key Olympic venues.

The mysterious advertisement appeared Tuesday morning and was quickly covered up within 24 hours, suggesting it was not a legitimate partnership announcement but rather an artistic stunt. The name “Jesus Hands,” the alias of artist Zach Fernandez, appeared in the corner of the billboard. Fernandez is known for the 2017 “Hollyweed” sign modification but would neither confirm nor deny responsibility when contacted by L.A. TACO.

For Inglewood residents, sponsorship announcements for the 2028 Olympics carry particular significance as SoFi Stadium is slated to host major Olympic events. Corporate sponsorships directly influence the economic impact and community benefits that host cities like Inglewood can negotiate with Olympic organizers.

“Official Olympic sponsorships represent millions in potential investment that could benefit areas hosting Olympic events,” said a local economic development expert familiar with Inglewood’s Olympic preparations. “When unofficial or satirical content spreads misinformation about these partnerships, it can create confusion about the genuine economic opportunities for local communities.”

LA28, the Los Angeles Olympic planning commission, did not respond to requests for comment about the unauthorized billboard. However, pharmaceutical giant Eli Lilly, which produces diabetes and weight loss medications that compete with Ozempic, has already announced an official partnership with LA28.

The incident highlights the increasing scrutiny around Olympic sponsorships as Los Angeles prepares for the 2028 Games. For Inglewood, which will be prominently featured during the international event, understanding the official corporate partnerships will be crucial for local businesses hoping to benefit from Olympic-related opportunities.

“As we get closer to 2028, Inglewood residents and business owners should stay informed about official Olympic sponsors and partnerships,” advised a representative from the Inglewood Chamber of Commerce. “This knowledge will help our community maximize the potential economic benefits of hosting Olympic events at SoFi Stadium.”

The controversial billboard also raises questions about the intersection of art, activism, and advertising in the lead-up to the Olympics, a phenomenon that has occurred in previous host cities around the world.

This story draws on reporting by Lexis-Olivier Ray for L.A. TACO, published April 17, 2025.