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Among the United States largest privately owned auto groups, The Conant Auto Retail Group comprises several Southern California dealerships, each of which sells a variety of both new and pre-owned vehicles from a number of major manufacturers. Each dealership also offers auto service and parts. Established in 1955 as Norm Reeves Motorcycles, the group later became affiliated with Honda. The group is named after David Conant, a former salesman who bought the company in 1989. The Conant Auto Retail Group is based in Cerritos, Calif., and has additional dealerships in Huntington Beach, West Covina, Riverside and San Diego. It is Honda s No. 1 dealership in the world and now also operates Ford, Lincoln/Mercury and Infiniti dealerships.