In celebration of the opening of the new home of the Los Angeles Ram and the Los Angeles Rams at SoFi Stadium, Pepsi, the official soft drink of SoFi Stadium, announced today they will bring local football fans a taste of the SoFi Stadium experience to their homes.
Beginning during the Los Angeles Rams season opener on September 13 and continuing through the Los Angeles Chargers season opener on September 20, Pepsi will be hosting “Made for Football Watching,” a series of fan events to allow fans join in on the fun from the comfort their homes. The fanfare includes entertainment, merch and more.
“As we kick off a historic year for the Rams and SoFi Stadium, we are excited to work with Pepsi to connect with our fans wherever they are celebrating the start of the season,” said Kevin Demoff, Rams Chief Operating Officer. “Pepsi will help us open SoFi Stadium with its first “pregame show,” featuring LA-native Jay Rock taking fans on a journey through this unparalleled stadium that Stan Kroenke has built in Inglewood. We look forward to working with Pepsi to showcase the Rams House virtually until we can all be together there in person.”
To kick off the Rams season opener on September 13, Pepsi will host a virtual Pregame show featuring rapper, Jay Rock. The pregame show will be available on Pepsi’s Youtube Channel for 24 hours.
For the Charger’s season opener, Pepsi will be hosting a virtual tailgate where they will be giving away merch, food and more. 1000 lucky fans will get a $20 Pizza Hut gift card to enjoy during the game. Additionally, Pepsi will be doing a giveaway on Twitter and Instagram where fans can enter to win one of 100 limited editions t-shirts created as a collaboration between Chargers famed defensive line, the Jackboyz and Los Angeles-based artist Francisco Reyes Jr. aka Never Made.
For both Rams and Chargers fans, Pepsi will be providing an augmented reality filter that allows fans to show off their team pride by virtually painting their team colors onto their face. Fans can then share their team spirit to social media.
“One constant in our partnership with PepsiCo over the past two decades is the shared view that the fan always comes first, and this activation is yet another tremendous example of that,” said A.G. Spanos, Los Angeles Chargers president of Business Operations. “While this pandemic has disrupted so many things in our day-to-day lives, we are thrilled to offer Chargers fans a sense of normalcy with PepsiCo’s virtual SoFi stadium experience. Thanks to PepsiCo, fans can still enjoy that gameday experience from home and experience the special sense of community that is unique to NFL Sundays in the Fall.”
To join in on the fun, and to learn more, visit Pepsi’s “Made For Football Watching” website.